OCTO is an energetic group of designers, researchers, and engineers with diverse backgrounds and a passion for well-made things. We help businesses grow through the design, engineering, and manufacturing of products and experiences that improve the lives of their customers. We believe our small size and agile nature help us work efficiently and create extraordinary results for our clients.
While we focus on product design, engineering, and manufacturing, we've never encountered a problem that we shied away from. Projects can often move into strategy and branding or interaction and graphic design; pushing the boundaries is where we work best. We embrace any opportunity to re-imagine our world.
Begin at the beginning. The foundation of every project begins with an understanding of the balance between the business objectives of our client and the needs of the user. Research is an integral part of our process and we use it to find unmet user needs and identify white space in the marketplace.
Through tools like ethnography, market analysis, interviews and good-old product dissection - we build a body of knowledge and insights that drive our design decisions and reveal new business opportunities for clients. Even the successful concepts can fall short without clear, concise, and focused branding. We take product positioning, strategy, and messaging into account from the onset to insure that the message truly resonates with its intended audience.
Design and engineering
Where the magic happens. We see design and engineering as an interwoven part of the development process. Without grasping the engineering requirements of a problem, design solutions can fall flat; while a good engineering solution must consider the user in order to be meaningful. Our experience in the consumer, medical, industrial, and juvenile fields means that we bring a diverse perspective to solving complex problems.
If we could run molding machines in our shop, we would.
The proof is in the finished product. We believe that our collective experience in manufacturing products is our most unique characteristic. With years of domestic and international experience providing support throughout the production process, taking our work from the drawing table to the factory floor means our clients maximize their investment.