In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss the nuances of how to tell a compelling story for complex technologies. They discuss when and how to build and invest in the right team, why you should treat storytelling like a product, and why you should view storytelling as a long-term capability. You'll walk away with a clear vision on how to approach and think about your complex technology storytelling needs.