In this episode of Beyond Innovation, Justin Sirotin and Lynn Rakowsky dive into storytelling and how it plays a critical role in raising capital, pitching ideas, and attracting customers. They break down how to craft a compelling narrative around your idea, what investors are really looking for, and how to shape your pitch deck to match. They shift into discussing how storytelling can connect you with your audience and build rapport with customers. Whether you're just starting out or looking to sharpen your message, this episode offers clear, actionable ways to use storytelling more effectively in your business.