We Think in Systems

The convergence of the physical and digital worlds are opening opportunities for companies to reimagine their futures. It has become more critical than ever to look outside of the narrow confines of a particular vertical or technology to find the next arena for innovation.

By researching and analyzing complex relationships, we are able to thread together solutions that maximize opportunities and drive growth. We use design as a proactive strategic tool and believe that it should be integrated as a part of the operating system of every business.

Manifesto

1
We work for your customers

If we focus on your customers, we create value for your business.

2
Relationships are designed to last years, not quarters

When we take the long view together, better decisions get made and everyone benefits.

3
Curiosity beyond the brief

We push boundaries and connect adjacencies to uncover opportunities that are not immediately obvious.

4
Understanding comes before answers

Problem finding is as critical as problem solving. We ask questions before we form opinions. We seek clarity before we design solutions.

5
Jargon is the enemy of clarity

Value disappears behind unnecessary words. We believe in direct language and straightforward ideas.

6
We should not always agree

If we do, we are not doing our job.

7
We value our ignorance

Our distance, curiosity, and experience allow us to see what others cannot.

8
Our job is to make you money

Invest in the relationship. If you succeed, we succeed.

Our Offices

Who We Are

We are a multidisciplinary, global team of strategists, designers, and technologists finding and solving for challenges that maximize our client's business potential.

Elliot Berry
Sr. Developer
Josh Cimbron
UX Designer
Ryan Coyle
Senior Product Designer & Strategist
Benoit Devinat
President OCTO EU
Thor Dieringer
Operations Manager
Steve Greco
Senior Product Designer
Diau Hall
Sr. Product Designer
Marième Hoang Gia
Sr. UX/UI Designer
Steve Kirkpatrick
CFO
Marcel McVay
Director: UX and Digital Solutions
Sarah Nault
Sr. Designer &
Project Manager
Lynn Rakowsky
Director: Strategy
Justin Sirotin
CEO/Founder
Justin Strohsnitter
Front End Developer
Allie Surdovel
Sr. UX/UI Designer