Innovation has become an overused, throw-away term to define the next great thing. But what is innovation really—and how does it actually happen?

Latest Episodes

Frank conversations with leaders from B2B technology-driven organizations which make innovation a reality.
The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO’s founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You’ll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us as we go Beyond Innovation to explore real-world examples, personal stories, and insights to inspire, entertain and inform.
beyond innovation
beyond innovation
All Episodes
In this episode we speak with Darren Abrams, Lead Director Corporate Strategy at Bose. Darren is one of the best strategists we've had the pleasure of working with. In this episode we explore the genesis of innovation, the value and dangers of corporate rabble rousers, and strategy as the ultimate bias buster. You'll walk away with a better understanding of how strategy and innovation inform each other and how you can apply it and engage with it in your own work life.
Join host, Justin Sirotin with special guests Josh Brumberger and Marissa Hummon, the CEO and CTO of Utilidata. Utilidata is on a mission to ensure that one of our most important infrastructures, the energy grid, can support our changing needs. We discuss the inherent challenges of change and innovation in a highly regulated legacy system, the importance of knowing your stakeholders and what it means to build an outstanding team.
Join host, Justin Sirotin and Aidan Petrie, Founding Partner of NEMIC (New England Medical Innovation Center) as they discuss navigating the Valley of Death in MedTech, the value of customer-led innovation and the changing landscape of software as a medical device.
Join host, Justin Sirotin and Milan Kocic, Senior Director of Sixth Sense Open Innovation Platform as they discuss customer-led innovation and moving mature companies towards leading edge innovation. Milan has over 20 years of experience delivering engaging experiences and creating transformational products and services with highly technical companies. We’ve had the pleasure of working with Milan on many projects and initiatives, delivering game changing technologies into a mature industry.