Innovation has become an overused, throw-away term to define the next great thing. But what is innovation really—and how does it actually happen?

Latest Episodes

Frank conversations with leaders from B2B technology-driven organizations which make innovation a reality.

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October 20, 2025
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September 9, 2025
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July 24, 2025
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July 10, 2025
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June 26, 2025
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Episode #
March 21, 2023
Featuring:
Mike Zani

CEO of The Predictive Index

Episode #
February 1, 2023
Featuring:
Chris Varley

Principal, Goodyear Ventures

Episode #
November 17, 2022
Featuring:
Sachin Mathur

EMEA Region Director, Software & Control Business Segment, Rockwell Automation

Episode #
November 17, 2022
Featuring:
Michael Pereira

MedTech Executive

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July 11, 2022
Featuring:
Nick Scappaticci

Founder of Big Dreams Studio

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May 23, 2022
Featuring:
Danny Warshay

Executive Director of the Nelson Center for Entrepreneurship

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March 22, 2022
Featuring:
Richard Heggie

Investor and Founder/CEO of H Catalyst

Episode #
March 8, 2022
Featuring:
Joe Gordon

VP of Innovation, Veranex

The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO’s founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You’ll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us as we go Beyond Innovation to explore real-world examples, personal stories, and insights to inspire, entertain and inform.

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beyond innovation

beyond innovation

All Episodes

In this episode we speak with Darren Abrams, Lead Director Corporate Strategy at Bose. Darren is one of the best strategists we've had the pleasure of working with. In this episode we explore the genesis of innovation, the value and dangers of corporate rabble rousers, and strategy as the ultimate bias buster. You'll walk away with a better understanding of how strategy and innovation inform each other and how you can apply it and engage with it in your own work life.

February 23, 2022
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Join host, Justin Sirotin with special guests Josh Brumberger and Marissa Hummon, the CEO and CTO of Utilidata. Utilidata is on a mission to ensure that one of our most important infrastructures, the energy grid, can support our changing needs. We discuss the inherent challenges of change and innovation in a highly regulated legacy system, the importance of knowing your stakeholders and what it means to build an outstanding team.

February 9, 2022
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Join host, Justin Sirotin and Aidan Petrie, Founding Partner of NEMIC (New England Medical Innovation Center) as they discuss navigating the Valley of Death in MedTech, the value of customer-led innovation and the changing landscape of software as a medical device.

January 26, 2022
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Join host, Justin Sirotin and Milan Kocic, Senior Director of Sixth Sense Open Innovation Platform as they discuss customer-led innovation and moving mature companies towards leading edge innovation. Milan has over 20 years of experience delivering engaging experiences and creating transformational products and services with highly technical companies. We’ve had the pleasure of working with Milan on many projects and initiatives, delivering game changing technologies into a mature industry.

January 24, 2022
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