Innovation has become an overused, throw-away term to define the next great thing. But what is innovation really—and how does it actually happen?

The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO’s founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You’ll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us as we go Beyond Innovation to explore real-world examples, personal stories, and insights to inspire, entertain and inform.